Pizza Hut, a fast food chain, has unveiled a new brand transformation strategy, reported the Press Trust of India. In line with this, over the next three years, the firm will invest INR500 million.
The brand transformation strategy involves the launch of an enhanced dine-in concept along with a new logo and tagline, Stories Happen. Part of the company's global re-imaging exercise, the brand transformation would see the restaurants adopting a premium Parisian cafe setting.
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